Note This Trend — TV Ads for Building Your Image as a Technology-Driven Firm

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Technology has grown in importance to the point where every firm has no choice but to become a technology-driven firm. Yes, technology hardware and software are now integral to the operational success of firms in every industry, including healthcare, retail, real estate, manufacturing, and finance. For example, look no further than cyber security breaches (like those that occurred at Target) in order to understand how critical just one aspect of technology (data security) is to a firm’s success. The need to make this transition is so powerful that the CEO at Ford was recently replaced simply to speed up their

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