Just when we thought the hype about millennials might die down to a dull roar so we could get back to treating people like, well, people, some consultant needed to make another yacht payment and created a “new” generational cohort. One they could ride for a couple more years until they create something new for corporate HR to feel stupid not knowing about.
Yes… you heard me right – a “new” generation. And it’s not what you think. It’s not Gen Z. Gen Z or Gen C (“c” for connected). They were created when the dollars associated with Gen Y