Most Companies Make This Mistake at Career Fairs – Here’s How to Avoid It

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These days, college career fairs can feel a lot like a speed dating experience where the students awkwardly move from table to table, while the recruiters desperately try to find their “prince” and “princesses” in a sea of frogs. The reason this happens? Because most employers make a huge mistake when they attend a job fair: they don’t plan a way to stand out.

As much as we’d like to think students do their homework on our company before coming to the career fair, the reality is they don’t really know what we do.

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