Market complexity is your friend

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abstract technology background

There is a tendency – in every industry, not just our own – to look for the ‘next big thing’. We’re talking about ground-shaking, market-changing stuff – like maybe Monster, LinkedIn, Indeed, or (even) Google. Each one of these has changed some aspect of the recruitment marketing world, and – depending on how you look at it – they’ve also changed the way the rest of us do (or did) business. So yeah – they are/were ‘big things’.


The recruitment market is complex. It is not monolithic. Sure, there are some basics that cut across segments,

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