Making Company Culture More Than a Rah Rah Activity

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Having a well-defined company culture is important. We talk about it a lot. Culture drives branding, talent acquisition, decision-making, etc. But sometimes, the discussions about company culture can seem a bit “rah-rah”. You know, a bit more qualitative and not enough quantitative.

I’m not saying that culture should be a 100 percent quantitative topic. In fact, my position about metrics and measurement has really evolved. For years, we’ve said HR needs to know the numbers. And that’s true, HR does need to understand metrics, data, analytics, etc. But storytelling is a powerful tool. I believe the best approach is

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