Major Update to Facebook’s News Feed Changes Content Publishing Game

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Last night, Facebook announced a big change in how its News Feed algorithm will operate. “Facebook was built to bring people closer together and build relationships,” the January 11th news release introduced. As another step in tweaking the news Feed, the company announced it will “prioritize posts that spark conversations and meaningful interactions between people.”

This update isn’t surprising for many of us marketers—Facebook, among other social channels, have been on the road of authenticity for some years. In the aftermath of the 2016 election year, information giants such as Facebook also have come under intense scrutiny for how they

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