Remember the old military concept of “shock and awe“?
It got a lot of attention during the Iraq War, and is defined as rapidly dominating an opponent “by the initial imposition of overwhelming force and firepower.”
But “shock and awe” isn’t just for the military; it’s useful whenever you want to overwhelm someone quickly and unexpectedly. In fact, I think “shock and awe” is what most job candidates want recruiters and hiring managers to feel when they read their cover letter.
But, it doesn’t happen very often. When was the last time you were shocked and awed by a candidates’s