LinkedIn Launches 3 New Targeting Options for Advertisers, Catches Up with Facebook, Twitter

If you’re new to marketing, explaining ad retargeting goes something like this: Every time a new visitor comes to a web site, the code drops an anonymous browser cookie. Later, when cookied visitors browse the Internet, the cookie will let the retargeting provider know when to serve ads, ensuring ads are served only to people who have previously visited a site.

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