It has been common practice throughout the job board and ATS worlds to make jobs easily shareable with social media buttons. The thinking is people will share them and help drive traffic.
But it doesn’t work.
Job listings are inherently not designed to be shared. Cute puppy videos yes, but not drab job text.
Instead more vendors should be doing this. Replace the social shares with ‘Forward to a Friend‘ functionality. I recently helped JobsInTheUS.com with this very task. We removed the social buttons and replaced with a form at the bottom of each listing.
The idea stems from