A press release can be an effective way to get some traffic and attention to your site. Last week DZone launched. It’s a job board for developers.
The news that they launched is nothing earth shattering but it worked to get them noticed. The story was picked up by at least 2 outlets in the recruiting world, ERE and HR Tech Dirt. By paying a few hundred bucks to PRweb.com, the new job board got noticed and that was the point.
If you are looking to announce something I also have a PR service at RecruitingHeadlines. The cheapest version is