The conventional wisdom is that job boards serve not one, but two sets of customers: employers and job seekers. That’s correct but incomplete. Job boards actually have four sets of customers. And, focusing on all of those sets and on each in the right way is a critical determinant of a job board’s success in the market.
Most sites acknowledge two of those four customer sets – active and passive job seekers – and, to varying degrees, tailor their go-to-market strategies to accommodate the differences between them. Sites are not as likely, however, to recognize the differences between the two