Is Your Candidate Persona Based on Fact or Fiction?

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If your marketing personas are merely based on conventional wisdom, your content will not reach its potential with the intended audience. Every good communicator follows the cardinal rule: know your audience. On the surface, creating audience personas for your employer or B2B brand seems like a great idea. Creating specific profiles of your audience so… View Article

Is Your Candidate Persona Based on Fact or Fiction?
Undercover Recruiter – Recruitment & Talent Acquisition Blog

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