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Is Employer Branding Killing Corporate Culture and Employee Engagement?

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In the context of the real world “employer branding” is fairly new. According to Wikipedia it was first defined in the Journal of Brand Management in 1996 as an attempt to connect consumer brand management techniques to human resources. The first book on employer branding was published in 2005 (The Employer Brand, Bringing the Best of Brand Management to People at Work by Barrow and Mosley.) That’s a mere 13 years ago. Even dogs think that is fairly recent. Fast forward to today and 67,400,000 google results later, we have employer brand consultants, employer brand agencies, employer brand conferences (this

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