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Intuition vs. data: why your beliefs often fail you

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Wheelbarrow icon by Luis Prado from The Noun Project

The power of the data behind augmented writing

If you’ve used Textio for a little while, chances are you’ve come across some recommendations that surprise you a little bit. For instance, you might wonder why Textio recommends the word dedicated in describing someone’s work style but rejects loyal, or why it encourages the use of build but not craft.

Sometimes you can concoct a theory about the guidance you’re getting: “Of course no one likes the word stakeholders!” But other times, the recommendations you see surprise you, or may even feel counterintuitive. There’s no better evidence

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