At the TAtech conference in Denver, I had a brief conversation with Joel Cheesman about innovation. He challenged me to come up with any job boards or companies in recruitment marketing that were ‘innovative’. I fumbled for an answer (as is typical for me), and then we were interrupted. But afterwards, I kept thinking about it. What companies really are innovative? Indeed? Google? StackOverflow? More importantly, how do we define innovation – or, as the VCs like to say, ‘disruption’?
Think about Indeed. On the one hand, you can say they were innovative by taking content from others, repackaging and marketing