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I’m Not So Sure an Employment Brand Truly Matters

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Every year companies spend hundreds of millions of dollars on employer branding. My email box is overrun with new companies wanting to show me and sell me the next “best” employer branding technology (and the regulars contact me too … relentlessly). But I believe employment branding has peaked … LinkedIn, Glassdoor, Facebook, Twitter, Indeed, career site, microsite, talent communities, etc., etc … I could go on and on with the list, but I am sure it would never end.

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