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I can’t really say what I mean: surprises, solutions, or problems

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What do you get if you can’t articulate what you want? Sometimes you get a surprise, as in: ‘Just get me something that tastes good’, and you are presented with ‘liver an onions cooked 7 ways’ (apologies to those liver and onion lovers out there). Sometimes you get an almost-but-not-quite solution, as in: ‘I need something to protect my skin’, and you get Chapstick – instead of sunscreen.

This particular problem – the inability of one party to ‘spell out’ exactly what they want for the other party – lies at the core of our industry. Two examples:

Quality candidates: every

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