HR Recruiting: Lessons From a Digital Marketer

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My path to the HR technology space wasn’t a linear one. I started my career in marketing communications and advertising at agencies where I saw the space get upended by digital capabilities. Technology moved more quickly than organizations were willing to adopt and we were forced to make strategic bets where ROI wasn’t measurable. It was fast, fun, and yes, sometimes scary. I see a similar shift happening in recruitment marketing. Technology is moving fast, new Key Performance Indicators (KPIs) are being scrutinized, and there is more pressure to drive efficiency. On top of that, business leaders are relying more heavily

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