Twitter Recruiting 101 March 29 at 1pm ET

HR & Marketing: Building The Perfect Employer Brand Together

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When it comes to employer branding think of your business as a glasshouse, giving potential candidates a sneak peek at what is going on inside.

Recently I wrote about how recruitment is marketing and how the role of HR has significantly evolved over the years. The main ‘pain’ today in recruitment is attracting quality candidates and although this is a ‘pain’, is your company actually doing anything to change this?

The demand to craft a unified and engaging experience for candidates is vital. Successfully building an employer brand can’t be done by HR single-handedly. Engaging and partnering with marketing from the very beginning is essential. So how can

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