How to use video in your recruiting

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Great study just came out sponsored by SparcStart.

Candidates want to see videos of hiring managers 2.5x more often than company overviews and 10x more often than an HR/recruiter message.A hiring manager welcome video would make a candidate 46% more likely to consider the job and 30% more likely to respond to a recruiter or apply.55% of active job seekers said employee-generated video would be more credible/trustworthy than company-produced video.

Read the full report here.

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