I firmly believe that the impact of your words within a business meeting can be softened and enhanced with better set up. Set up is how you introduce your message. In other words, it’s what you say before you say what you want to say.
Set up is important because it provides some context to your message and gives the other attendees a heads-up for what is coming. It causes you to slow down and take the time to check your choice of words and tone of voice, ensuring that your message is interpreted correctly whilst lessening the chance of miscommunication