How to Sell Your Brand As You Interview Job Candidates

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Top IT professionals have no shortage of employment options. They aren’t limited to a “fish or chicken” type of decision. In fact, surveys conducted by Indeed find that 86% of tech hiring managers and recruiters find it challenging to hire, find, and keep technical talent. Superstar talent picks the most appetizing offer from a full smorgasbord of job opportunities. Because of that, industry leaders are revising the way they interview job candidates and putting a greater emphasis on crafting their own sales pitch.

To stay competitive, you need to convince prospects in the passive candidate pool the role is right

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