A lot of small businesses seem to think that they can’t recruit a great team – that somehow that’s something reserved for businesses that have serious money and can, therefore, attract serious talent. That isn’t necessarily true. Yes, you might be a little bit more cash-strapped than bigger businesses, but you do have attractive qualities that are all your own.
Of course, to use them correctly you do need to know what you’re doing and what those strengths are. Only then can you make sure that you’re appealing to people to work for, as you can