Seventy-two percent of candidates spend an hour or more researching a job. They will look to resources such as your website, social media channels, and Glassdoor page to determine if your opportunity is worth pursuing. If you want to attract and convert the best talent on the market, don’t just tell them why they should want to work for your company—show them! A killer recruitment video can give your candidates the information they need to consider working at your organization. Here’s what you need to know to make one.