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How to Build a Genuine Company Culture

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The business world cherishes the idea finding solutions to problems. Leaders often believe that their businesses, like their products, will function optimally if they just ‘solve’ for the right issue. This mentality backfires when you’re dealing with culture.

Ildo Frazao / iStock / Getty Images Plus

The invisible norms, behaviors, and institutions guiding your team defy that problem-solution mindset. The real ‘problem’ is how to create a culture that grows resilient with time.

In business, culture forms as people study each other’s behaviors and, consciously or unconsciously, copy them. Culture is modeled, not stated.

In 2005, I quit my job

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