How Thomson Reuters Used Instagram to Attract Candidates

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Social media is a necessity when it comes to employer branding these days. Candidates are actively participating in brand voyeurism. They want to know how it feels to work for a company even before they apply. According to a report done by SkillSurvey, “80% of talent leaders globally agree that employer brand has a significant impact on their ability to hire great talent.” Our response to this at Thomson Reuters was to help candidates picture themselves working out of our offices around the world. Thomson Reuters provides professionals with the intelligence, technology, and human expertise they need to find trusted answers. We enable

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