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How Telling a Great Story Makes Such a Huge Impact

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Maybe you work for a company that has an impressive brand name recognition, and the whole world wants to work there. Perhaps you work for a company in your city that has most people you cold call pick up the phone just because it says “Everyone Loves this Company” on their caller ID. Perhaps you work for an emerging company that nobody has heard of yet in a vertical industry that only one in 20 people are even aware of. It might be that you are part of a company that has been around for 100 years but has always

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