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How Personas Change Sourcing Outcomes

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It’s really intimidating to walk into a room full of people you don’t know. We’ve all had that moment of panic, scanning the room for any semi-familiar face and praying it’ll work. Just one person. I personally hate that feeling. While I don’t mind being social, I also don’t like making awkward small talk. “How ‘bout those appetizers?” does little to spark a great conversation. In fact, it’s usually followed by a weird look – not even words.

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