We’ve talked a lot about how rewarding it can be for recruiters to put on their marketing hat every once in awhile. Craft captivating emails or leverage SEO strategies on your careers site, for example, and top-of-the-line talent just might do a double take. But here’s the reality we haven’t covered as much: That when it comes time to roll out a new recruiting technology, you have to don that marketing hat once again. To market internally and drive adoption amongst your fellow employees.
If you didn’t know any better, you’d think that the recruiting team at Medallia was full of marketers. A customer experience management software company with more than 1,000 employees, Medallia had one of the most strategic and effective Lever implementations we’ve ever seen.