How GoDaddy Increased Diversity at Every Level by Transforming Its Employee Evaluations

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GoDaddy had a lot to be proud of. In just a few years, it had reinvented its brand —gone were the racy commercials that had turned women away. In fact, the company has become an industry leader for hiring women in tech roles — by 2015, more than a third (39%) of all engineering interns and new graduate hires were women.

But internally, GoDaddy realized that they still had a work to do for women at the company—unconscious bias still played a big part in talent acquisition, evaluations, promotions, and compensation. Few female engineers advanced to

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