How Employer Brand Becomes the Consumer Brand for B2B Companies

This is a preview. View original post on this site

GE was founded 125 years ago by Thomas Edison and currently has over 300,000 employees, hiring roughly 80,000 people every year. The company has reinvented itself many times and is currently on a journey to become the first digital industrial corporation. Trouble is, people still think GE makes toasters. Therein lies the employer brand challenge…. View Article

How Employer Brand Becomes the Consumer Brand for B2B Companies
Undercover Recruiter – Recruitment & Talent Acquisition Blog

Read Complete Article

,

RECRUITMENT MARKETING SERVICES


»Promote Your Next Hiring Event


»Hire Vets with WeHireHeroes.com