Marketing professionals must know the proverbial “in’s and out’s” of advertising and promotions. Those holding executive positions in a marketing department need to be knowledgeable about all the many facets of marketing. Knowing marketing alone, however, won’t be enough for a person in such a position. Strong leadership behavior plays a role as well. Executives and vice presidents have a team of people working under them. With the right leadership skills, leading a team becomes far less difficult and much more beneficial.
Leaders Show How and Why Marketing Works
In the current technologically-driven landscape, procuring accurate data about