Hiring communicators is amongst the most important thing you can do

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I’ve hired a lot of people in my time. From cashiers and ushers when I managed cinemas, through client service managers when working in digital agencies, through to software engineers, data analysts, and marketing managers when working in software startups.

Some of the hires were successful and some less so, but one thing the most successful ones had in common was the ability to communicate. They were capable of talking to their colleagues, or to customers or partners about the needs of our business, and they were capable of listening to these people and hear what they wanted.

They were

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