Here’s What a Winning Recruitment Video Looks Like (New Zealand Police Style)

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If you are working on a recruiting video, here are a few tips from the New Zealand Police (trust them, they are pros at this):

Include an action sequence worthy of a Michael Bay movie (aka Bad Boys 2) Make sure you have at least one cute pet (preferably in an outfit, uniform is even better) Invite a local celebrity to make an appearance (we see you William “Waiirua” Cribb and your dance moves) Keep it snappy – under 3 minutes long is ideal Most importantly: thoughtfully and organically showcase the diversity and passion

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