Here’s a Recipe for Creating a Successful Employment Video

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What your employees think, feel and say about your company can have great impact on your overall consumer brand, marketing efforts and profitability. What they share about your culture and career opportunities can significantly increase the likelihood of you achieving your business objectives. In HR terms, this “sharing” is a large component of your talent brand — the fulfillment of the promise of your company’s culture and employee experience. It is informed by every interaction with the company, from pre-employment vetting to post-employment separations. According to LinkedIn, 2017’s top employers included Amazon, Facebook and Apple. It’s no surprise that these

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