Grovo Trademarks L&D Buzzword ‘Microlearning’

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Education technology company Grovo has trademarked one of the industry’s hottest buzzwords.

The U.S. Patent and Trademark Office has given Grovo a registered trademark on “microlearning.” In legal terms, a trademark is used to identify goods or services as having a single source, according to intellectual property attorney Patrick J. Arnold Jr.

But Arnold noted that Grovo has registered microlearning on the less stringent Supplemental Register as opposed to the Principal Register.

Companies that are approved for the Supplemental Register can use the “circle R” registration mark but do not have the greater legal protection afforded by the Principal Register.

“The Supplemental Register

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