Go Positive to Best the Competition

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Contemporary culture is awash in negativity. Discussions and debates have turned into shouting matches. Opinions and commentary have been transformed into snark. Today’s definition of a positive interaction is a smiley emoticon … and job boards can best the competition by doing better than that.

Job boards are online publishers. Always have been, always will be. That’s different than saying they’re in the classified advertising business. Or, the AdWords business. Sure, those ads are important. They pay the bills. They are not, however, the only content a job board publishes. Or at least, they shouldn’t be.

Most job boards have

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