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Gig work becoming ‘new normal,’ Kelly research finds

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Gig work is becoming the new normal, according to the 2017 Gig Economy Talent Manager Research report released today by Kelly Services (NASD: KELYA).

Sixty-five percent of talent and hiring managers surveyed stated the gig economy is rapidly becoming the new normal for how businesses organize work. And 43% of organizations engaging gig workers experience at least a 20% labor cost savings; 72% say using gig workers/free agent talent gives their team/organization a competitive advantage.

The report describes gig work as any engagement for which talent is paid for a discrete task, project or period of time. Dozens of terms fall under the “gig

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