Consistently delivering a great customer experience requires motivated and engaged employees – and thus a great employee experience.
Customer expectations have shifted dramatically in the last few years as disruptors across countless industries have focused on scaling new heights in terms of customer experience (CX). It’s widely accepted that it’s vital to offer an excellent CX if you expect to stand out from the competition.
More than two-thirds of marketers responsible say their companies compete mostly on the basis of CX, according to a Gartner survey. A number that’s expected to rise to 81 percent within two years.