Forget Millennials – try the iGeneration!

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Millennials are lazy, expect everything to be handed to them and they’re impatient about it. Well that’s what we’ve all read over the last few years. This isn’t another blog picking apart these points, mainly because I don’t agree with it, but also because I’ve begun to experience what some are calling the iGeneration.


Usually known as Generation Z, the iGeneration have been pegged as ‘Global, social, visual and technological’. Those that have grown up thinking the world literally is their oyster, able to Skype with their mates who live around the corner whilst gaming with someone

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