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If you do something well, it is better to put more effort and resources into doing more of it than to branch off into something new.  That is until you’ve covered most of the market.

It’s a really big world and most businesses don’t have enough market share to worry about having too little room to grow.  If you’re fishing in the ocean, there’s no need to go out and hunt buffalo.  Just cover more water more efficiently.

Todd Kmiec

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