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Finding candidates through advertising: it’s still relevant, folks

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Job boards – both traditional and non-traditional – have historically had one primary purpose in life: to bring candidates and employers together. For the traditional boards, that meant advertising – lots of it. Think Monster’s Superbowl ads – or (more currently) Indeed’s omnipresent ads on radio. Those ads did several things: they made candidates aware of the site; they drove traffic to the site; and they helped differentiate the site from all the other job boards out there.

Advertising costs money – and it is most effective if it is frequentaction-oriented, and visible to the target audiences. So sure, you can run tons of ads for not

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