It’s often said that there are three main considerations to keep in mind when establishing brick and mortar business: location, location, location. This may sound like a joke, but it is more true than you might think. A business storefront tells a lot about your company and the values it represents.
This is also a strategic decision that allows you to be close to the customers you chose, to the competitors you’re aspiring to beat and to suppliers that you rely on.
The decision to open a business at a particular location could be made on the spot