I’m a big believer that if you want to know what employees are thinking, you should ask them. And in this technology age, one of the best ways to do that is via an electronic survey.
Surveys are only as good as their design. It’s important when designing any type of survey that the questions are constructed properly and the number of questions makes sense. People are willing to take longer surveys for complex topics. You might even be able to do a series of surveys. For example, if you wanted to survey employees about health care, instead of