Fad or fixture? Developments in recruitment marketing

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If you read a lot of HR blogs and magazines – like I do – you will notice a lot of ‘forecasts’: ’12 key trends in HR for 2017′; ‘6 technologies that will change recruiting’; and so on. Heck, I’ve even done it. But – as you already know – many of these ‘critical developments’ and ‘revolutionary technologies’ will disappear. They won’t change much of anything (other than the size of a VC’s wallet). Yet others will live on and become fixtures in the recruitment marketing world. Which ones are fads, and which are fixtures? Let’s take a look:

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