On Demand Recruiting Webinars: RecTech LIVE Video Library

Employer Branding Nets Top Talent

This is a preview. View original post on this site

Jrg Schiemann/123RF.com

Today’s buzzword for Human Resource professionals is “branding.” While the term branding brings to mind Mad Men-style marketers, effective recruitment branding is not fiction. A strong employer brand equates to a talent pipeline waiting for the chance to join your team.

HR is learning more about branding from their marketing peers, and is quick on the uptake. They know negative reviews and comments about an institution and their hiring process can deter top talent from even considering submitting an application. But branding is more than dealing with negative reviews – it’s a proactive strategy to promote your institution.


Read Complete Article



»Post your jobs 100+ Job Boards

»All in One Recruiting Software

»Live Recruiter Training Courses

»Recruiting Jobs

»Recruitment Marketing Tactics

»Reject Applicants with Rejobify

»HR Podcast Directory

»Recruiting Tip a Day

»Ebooks for Recruiters