Today’s buzzword for Human Resource professionals is “branding.” While the term branding brings to mind Mad Men-style marketers, effective recruitment branding is not fiction. A strong employer brand equates to a talent pipeline waiting for the chance to join your team.
HR is learning more about branding from their marketing peers, and is quick on the uptake. They know negative reviews and comments about an institution and their hiring process can deter top talent from even considering submitting an application. But branding is more than dealing with negative reviews – it’s a proactive strategy to promote your institution.