Email Tip: Resend to Non Opens

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I’ve been a happy Mailchimp user for many years. Back in the early days of using it I didn’t explore some of their more advanced features but as time goes on I find myself exploring the myriad of functions behind its walls. Email marketing today is definitely more complex and time consuming than it ever was. If you are not cleaning your lists on a regular basis, doing A/B testing with headlines and other types of email management then you are not effectively using the platform.

In the past few months I have been looking at ways to get more

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