Employer Branding return on investment (ROI) can seem like a very nebulous and hard to measure concept. However, we all know that without a clear business case, it’s not wise to spend resources on any activity. And, we see time and again the business leaders who are able to link their efforts to changes in the P&L get more freedom and control within the organization.
So, it’s pretty important to master this concept.
Here are the mistakes I see people make with their employer branding ROI analysis:
They focus on metrics that don’t matter, like the number of views a