Don’t Forget: Job Candidates Are Customers, Too

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In an increasingly competitive global market place, brands need to make sure they don’t overlook a simple and crucial fact: job candidates are customers too.


It’s easier than ever for candidates to apply for a role they see online or are signposted to, and so many companies find themselves deluged with applicants, all of which will form a perception of the company based on how they are treated through the recruitment process. There’s very little more likely to get a customer running into the arms of a competitor than ignoring their interest in your business, especially when they are

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