“Help Wanted” ads have evolved significantly since the Age Discrimination in Employment Act (ADEA) was first enacted in 1967—from classified ads in the local newspaper, to listings on company websites and online jobs sites like ZipRecruiter.com and Indeed.com. With the recent advent of advertising on social media platforms, the recruiting landscape has changed even further. Some employers have hailed the ability to target hiring ads on social media to specific demographics as an efficient use of their recruiting dollars, but the new recruiting tool has caused some job applicants to cry foul.
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